Presenting complex technical information in an easily understood manner for Veolia

French transnational services company Veolia sought to produce a promotional booklet for potential clients in the Downstream Oil and Gas sector, highlighting the industry's water-related needs and how they could be met by Veolia's services. Base Creative was commisioned to write and design the entire 180-page booklet. Working from multiple information sources provided by the client, the writing involved extensive research, consolidation, checking and editing to produce a final version which was persuasive, technically accurate, and understandable by a non-technical audience. Design required the development of numerous icons, charts, maps, and other graphics, as well as research, photo sourcing, and the creation of a design grid with a suitable colour palette and font types and sizes to ensure a harmonious overall appearance.

Following this project, Base Creative was subsequently commissioned to produce two additional similar booklets. One for the mining industry ran to 300 pages. A further booklet for the Chemical Processing Industry added waste and energy management services to water-related offerings, and consisted of 350 pages across two volumes.











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