BASECREATIVE

UMP

Website creation for a leading healthcare group

UMP is a leading healthcare group in Hong Kong, providing a wide range of healthcare services through its chain of clinics and panel network. Serving more than 3,000 corporations with over 800,000 members, the group needed an online presence that matched its reputation and allowed efficient communication of the diverse services it provides.

 

Website writing, design and coding

Conducting research and planning sessions with the client, we ensured a simplified and high-quality UX and UI through design and coding of the site. In addition to being rewriten where necessary, each module and section of content on the site was rearranged and categorised so that the online experience is client-first and intuitive.

The result is a fully-responsive and mobile-ready website that has transformed the way UMP communicates online, effectively highlighting all the administrative functions and diverse services in a seamless, user-friendly way.