BASECREATIVE

Schiesser

Store design for a German undergarment specialist

Upon expanding its footprint in Asia, leading modern underwear brand Schiesser needed to design retail stores that would express its leadership positions abroad and stand out amid the competing demands of the marketplace. Base Creative helped Schiesser to design and position its specialty retail outlets that are aimed at young, image-conscious consumers. Also informed by the brand’s products, we placed an emphasis on providing airy, breathable spaces rather than the suffocating storefronts that are commonly found in Asia. The end result is a unique and refreshing store experience that differentiates Schiesser from similar yet more traditional retailers.