BASECREATIVE
Brand communications for Nespresso
Global coffee brand Nespresso is a story rooted in the company’s heritage of the highest quality coffees, innovative stylish machines and personalized services.
In launching its stores in Hong Kong, the aspirational brand commissioned Base Creative to design its brand communication materials for better traction and awareness in the market. Knowing that Nespresso is not just about coffee, but also a lifestyle that is simple and refined, timeless and elegant, we wanted to stay true to the brand values as well as creatively adapting to the local market and mindsets of the discerning coffee drinkers here in Hong Kong. From magazine editorials to in-store promotions, we have helped Nespresso to develop and deliver effective and relevant communications on an ongoing basis.
Father’s Day Campaign
In celebration of Father’s Day, we helped Nespresso to customize its gift packaging as well as marketing collaterals as part of its campaign to drive period sales and store traffic.
Summer Campaign
As demand for coffee tends to dip in summer, Nespresso needed to maintain its relevance and sales for warmer days. We designed a series of effective communications to target the drinkers’ lifestyle and stimulate summer sales.
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