BASECREATIVE

Fashion Walk

Marketing communications for the largest outdoor shopping destination in Hong Kong

As the largest outdoor shopping destination in Hong Kong, extending over several streets in Hong Kong's busy Causeway Bay shopping district, Fashion Walk needed a distinctive, clear communication tool to inform its tenants and customers about its new brand image, location and layout. They asked Base Creative to create a leaflet that would promote the complex and enable easier navigation. Base Creative handled the entire process from design and writing to styling, art design and photography.