Be your own fashion icon
To promote its new brand mix, Fashion Walk asked Base Creative to spread news about its exciting variety of brands and shopping experiences. We helped the shopping destination to create a campaign under the theme “be your own fashion icon”. Echoing this theme, we designed a four-meter tall giant fashion model dressed in gleaming materials and adorned with neon lights at Paterson Street. This dazzling feature turned Food Street into a luminous runway, creating different ambiences for day and night and guiding visitors into the fashion kingdom awaiting them behind the giant model. Stylish accessories in neon tubes also shone down on Fashion Walk and Food Street, bringing brilliant light into the Fashion Walk shopping hub.