Brand creation for a premium meal delivery service

Eatology provides premium, tailor-made meal programmes and delivers delicious, healthy food to the door. The professionally prepared meals are designed by renowned chefs, tested by dieticians, and freshly cooked every day. Eatology focuses on using wholesome, nutrient-dense ingredients comprised of great flavours and gourmet recipes – just to help you to reach your goal, whether it is losing weight, boosting energy levels or staying healthy.

Base Creative worked with the client to develop a comprehensive array of branding elements including the brand identity, slogan, food packaging, stationery, promotional leaflet, and brand guide. We also designed and programmed Eatology’s eCommerce website, which incorporated a questionnaire designed to identify the appropriate meal programme for each customer. The design style focused strongly on the visual appeal of the healthy ingredients used.