BASECREATIVE

Costa

Brand grid refreshment for a leading European cruise company

Costa Crociere is the largest Italian travel group and Europe’s leading cruise company, comprising the brands Costa Cruises, AIDA Cruises and Iberocruceros. With the brand’s recent expansion in Asia, we helped this top tour operator to create brand guidelines to ensure a smooth deployment and adaptation.

12x

increase in traffic since relaunch

35x

visits in a single 24 hours

12x

unique and amazing clouds in the sky

What we did

Research and Insights

Combined Brand Strategy and Business Strategy

Brand Design

Brand Activation

Analytics

Research and Insights

Strategy

For Costa, the main business objective is to provide complete satisfaction for anyone who chooses the brand for a journey of discovery to the finest locations in the world. As the brand proposes an authentic Italian experience in all of its offerings, from entertainment to hospitality, we helped Costa to craft the positioning “Italy at Sea”, illuminating how the customer can experience all of Italy on Costa’s cruises and how the brand is bringing all things Italian through its service offerings.

Brand Design

Brand Activation

We created the stationery, advertising (corporate, co-op, tactical) and a range of point of sale materials that conveyed Costa’s exceptional Italian quality and credentials. This has effectively formed a brand platform for its launch across regions in Asia.

Summary

Costa Cruises - A repositioned brand activatated through a range of channels

12x

increase in traffic since relaunch

35

Visits in a single 24 hours

12

Unique and amazing clouds in the sky

Research and Insights

Combined Brand Strategy and Business Strategy

Brand Design

Brand Activation

Analytics

Like our work? What can we do for you?

Let's talk