BASECREATIVE

Allove

Creating the brand strategy and identity for the world’s brightest diamond in China

Allove provides original design and manufacture of innovative diamond products to top-tier jewellery retailers. Having recently created a revolutionary cutting technology yielding the world’s brightest diamond, they needed a brand image to support their communications and global ambition with a well-defined brand strategy.

What we did

Brand Strategy

Brand Identity

Marketing Communications

Brand Activations

Brand Strategy

Our starting point was to define a brand image which would express the brand's values and personality. In order to reach the Chinese consumer audience with accurate messaging, we conducted extensive qualitative research, gathering key insights into the local mindset towards diamonds. These insights also informed the communication with stakeholders, illuminating the leading retailers as well as aligning with the industry.

Bringing this image to life, we created the logo and visual identity – European, sophisticated, luxurious, yet filled with innovative undertones. The flash of light on the letter “V” completes a heart shape, signifying perfection at first sight.

The refined brand has successfully brought out the product’s functional benefits and fulfilled consumers’ emotional needs, creating a differentiated and valuable brand image that has helped in changing existing perceptions of the category.

Brand Identity

Our starting point was to define the brand image, to express the brand's values and personality, and as a canvas from which the brand's expression would be drawn.

Bringing this image to life, we created the logo and visual identity – European, sophisticated, luxurious, yet filled with innovative undertones. The flash of light on the letter “V” completes a heart shape.

Marketing Communications

Brand Activation

Social Media

Summary

Allove

Brand Strategy

Brand Identity

Maketing Communications

Brand Activation

Social Media

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