Our Work

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Brand Strategy and Identity

Creating agile brands that define your brand's unique position in people's minds. Our comprehensive branding services help companies to differentiate their products and services from the competition and clutter in the marketplace.


Experience. Our Difference

Our team has deep functional expertise in developing brand and business strategies and can manage the entire process from Research, Analytics and Go-to-Market Strategy through to Naming. We turn in-depth consumer insights into commercial success. Whether it’s a new brand creation or refreshment of an existing brand, our work is informed by a continuous stream of insights and innovation.


Many Industries. Major Possibilities

Developing strategies for world-leading clients across many business sectors.

We have assisted hundreds of clients – from small start-ups to names familiar around the world – to develop winning brand strategies. Among the enormous range of business sectors we have served are consumer goods, finance, manufacturers, retailers, luxury goods, food and beverages, fashion and footwear, electronics, property development – covering branding from a single luxury residence to an entire new city – hospitality, business services, shipping, academic institutions, and non-profit organizations.


Digital Marketing

Message Development

Brochures & Collaterals
Integrated Campaigns


Multidisciplinary. Taken Right to the Edge

Our Branding practice is at the core of our full-service spectrum of offerings.

Being a multidisciplinary agency allows our clients to benefit from our full range of integrated Marketing, Website, Social Media and PR services – which are essential to the success of new product launches, but are often outsourced at other agencies. Having defined the brand strategy and identity, we are able to ensure that all our other activities, from website development to advertising, reflect and are aligned with the brand personality. Having all these services in-house gives you a single contact point and total peace of mind. By assigning different consultants to different components of each project, we ensure that no bottlenecks occur on the project.

The Best People. For the Best Performance

We have some of the most experienced, dedicated branding experts in the industry.

Base Creative's integrated Brand Strategy practice is led by more than 20 in-house Branding consultants, writers, researchers and graphic designers – and supported by our full service marketing communications and digital team. Many of our team members have advanced degrees in business and over 10 years’ experience serving leading clients – working together for an average of 5 years. These capabilities allow us to develop insightful brand solutions that take advantage of changes in customer behaviour. We address our clients’ strategic challenges such as how to differentiate themselves in a cluttered market, or to enter new markets.

Our Glocal Network

A unique east meets west perspective that integrates both left and right sided thinking.

With offices in Hong Kong, Shanghai and France, we draw on our extensive Branding experience of high profile projects in Asia and Europe to provide clients with a comprehensive perspective and informed recommendations on the branding challenges they face – wherever they are. We serve clients around the world, and having operations in multiple time zones means we can deliver solutions in their time zone.


Filter Case Studies

Genelle Brand Creation image


Branding a gene-based health offering

L.I.F.E. Brand Creation image


Strategy and packaging design for an energy drink

CUHK Faculty of Law Branding image

The Chinese University of Hong Kong Faculty of Law

Brand refreshment for an academic department

Nakamichi Brand Refreshment image


Brand management for a renowned audiovisual brand

Costa Cruises Branding image

Costa Crociere

Brand grid refreshment for a leading European cruise company

APM Monaco Marketing image

APM Monaco

Marketing management for a Monaco jewellery brand

Royale International Brand Creation image

Royale International

Brand creation for a logistics company

KEF Brand Creation image


Refreshing an audiophile brand

Allove Brand Creation image


Branding the world’s brightest diamond

Vanden Global Brand Refreshment image

Vanden Global

Rebranding a global waste management company

OCRA Brand Creation image

OCRA Worldwide

Brand creation for a financial services provider

KCS Brand Creation image


Brand refreshment for corporate services provider

Corbiere Brand Creation image


Refreshing a boutique hotel brand

Walmart The Mall Brand Creation image

Walmart The Mall

Comprehensive branding for a new style mall

Akai Brand Refreshment image


Brand refreshment for a consumer electronics brand

Sansui Brand Refreshment image


Brand refreshment for a consumer electronics brand

Eatology Brand Creation image


Creating a premium meal delivery service brand

Pie Chalet Brand Creation image

Pie Chalet

Creating a contemporary pie brand

Isère Hotel Group Brand Creation image

Isère Hotel Group

Refreshing a boutique hotel brand

Fuelify Branding image


Branding an online nutrition food store

Vitale Brand Creation image


Creating a new concept in DNA skincare

TrésOr Paris Brand Refreshment image

TrésOr Paris

Refreshing a French high-street jewellery brand

Toonsland Brand Refreshment image


Giving a retail kidswear brand a refreshment

Roots image


Refreshing a Canadian outdoor clothing brand

TWS Brand Creation image


Refreshing a pioneer in energy solutions

Koala Baby Australia Branding image

Koala Baby Australia

Brand refreshment for an organic skincare brand

Salomé Concept Brand Creation image

Salomé Concept

Brand creation for a skincare pioneer

Salomé Skincare Brand Creation image

Salomé Skincare

Brand creation for a mineral skincare brand

H:CONNECT Brand Book image


Brand book creation for a Korean fashion label

Swana Brand Creation image


Branding a special cut diamond in China

Kingship Brand Creation image


Refreshing an innovative yacht builder in China