BASECREATIVE

Generating results greater than the sum of their parts through integrated campaigns, ideation, analytics. Get in touch about it

Integrated Campaigns

Uncovering insights, developing big ideas – and delivering the message to the customer.

We help companies grow faster in the market and express their brands consistently through 360-degree communications programmes – integrating digital, social, print, and experiential media.

Using a variety of tools to extract insights we help clients to understand the target customer in a more tightly focused, multi-faceted way. This enables us to develop more specific segmentation and targeting, ultimately delivering enhanced ROI. By combining earned, shared and owned media in each integrated campaign we strive to create synergistic results that maximize the campaign’s effectiveness.

Online Marketing

Data-driven online marketing solutions designed to convert, optimize and attract.

We help clients to maximize their online exposure with integrated online marketing strategies that seamlessly combine owned, earned, shared and paid media. With a strong multidisciplinary team of brand strategists, writers, designers and developers we can deploy engaging online marketing campaigns in both Asia and Europe.

Social media is a core part of our online marketing offering that combines listening and analytics, social marketing and CRM. We focus on mapping and influencing the customer journey and providing constant campaign calibration.

Brand Activation

Activating brands in 360 degrees via insights and big ideas all through the purchase decision journey.

Brand activation starts by uncovering insights in a tighter, more multi-faceted way into the way the customer group makes decisions – and identifying the key touchpoints along the customer decision journey that are going to resonate the most. We develop compelling creative ideas, relevant to the customer’s needs, which are then implemented through a 360-degree marketing plan.

By combining digital, social, print, and experiential marketing strategies we strive to create a ripple effect of earned and shared media to generate results greater than the sum of their parts.

Analytics

Uncovering insights from a range of deep data sources to understand what influences customers’ purchases.

With strong technical aptitude, our analytics team consumes data and connects the dots to build three-dimensional models of what influences customers to make a purchasing decision. From social conversation analysis to insights from Google – we use analytics all through a marketing campaign to continually create more relevant and meaningful content.

New Brand Launch

If you are introducing a new brand to the market, we can help you to undertake market and trend analysis through to brand strategy and brand design. Find out more


Brand Refreshment

Repositioning a brand for the future and adapting to changes in consumer behaviour are areas in which we have considerable experience. Find out more