360-degree live events programmes to drive engagement and awareness.
We believe that the most inspiring way to encounter a brand is to experience it in a manner that engages as many of the senses as possible – deepening the consumer¹s brand experience and creating long-term advocacy. Having undertaken many large and high-profile grand openings and corporate anniversaries in Hong Kong we know how to engage, entertain and educate your primary audience in the most direct and compelling way.
We start by understanding the target customer, developing specific segmentation and then creating a 360-degree communications event programme – integrating digital, social, print, and experiential media to create memorable experiences. By combining earned, shared and owned media in each live event, we create a ripple effect of awareness.
Ensuring that your brand is presented in the most inspiring way.
We turn conferences, annual dinners and meetings into enjoyable and compelling experiences that positively reinforce your brand image. With a focus on engaging, entertaining and educating your primary audience we constantly seek to provide innovation – from the venue to the entertainment.
Integrated launch events that deliver powerful initial impact.
We help companies to launch and grow faster through 360-degree communications programmes – integrating digital, social, print, PR and experiential media. Using a variety of tools to extract insights, we help clients to understand the target customer in a tighter, multi-faceted way. This enables us to develop more specific segmentation and targeting and ultimately deliver better ROI.
Whether through a live event, a digital launch, or a fashion show, we combine creativity and strategy in a way that strikes a chord with the audience, giving them an experience rather than a choice.
Creating an innovative runway and showcasing the collection creatively.
We have created fashion shows and fashion exhibitions for many first-tier fashion brands over the past ten years. Our focus is on innovation and creative expression – across all aspects of the event.
If you are introducing a new brand to the market, we can help you to undertake market and trend analysis through to brand strategy and brand design. Find out more
Repositioning a brand for the future and adapting to changes in consumer behaviour are areas in which we have considerable experience. Find out more
© 2016 Base Creative Consultants Co. Ltd