BASECREATIVE

Brand Identity Design

Creating memorable and distinctive brand identities that support your brand's value proposition and positioning.

Successful brands invariably have a strong visual identity and brand design system that makes them recognizable without even the name or logo being visible. Symbolism, fonts, colour schemes, photographic style – all contribute to an instantly recognizable product personality that uniquely identifies your brand.

Base Creative is multidisciplinary, and we design for all touchpoints – ensuring that your customer encounters the same consistent look and feel everywhere they meet your brand. We have some of the most experienced brand strategists in the industry – let us guide you through the process.

“Base Creative developed the brand strategy and refreshed identity for Royale International - Helping us to compete at a higher level and increase market share. Great Job.”

Mabel Lee, Global Head of Marketing, Royale International

Services

Providing you with a comprehensive range of brand design services to help you to differentiate your products and services from those of competitors and the clutter in the marketplace. Without refreshment, all brands will fail to keep up with market changes, eventually declining and losing relevance. The challenge is to reinvigorate the brand to attract a new customer base without sacrificing the existing one. This is our daily work - let us guide you through the process.

Brand Identity Design

Creating memorable and distinctive brand identities that support your brand's value proposition and positioning.

Visual Identity Design

Designing all the supporting visual elements for the brand such as the photo style.

Brand Grid

Giving your brand a consistent and distinctive look and feel across all touchpoints through a strong grid system.

Brand Guides

Creating branding systems that work across all channels - from mobile to outdoor

Documenting the brand design work in a highly usable set of digital brand guides and principles for all stakeholders

Challenges we help you solve

“We haven’t refreshed our brand identity in a long time, and it looks dated.”

You are trying to reach millennials and other age groups.

You are undergoing a merger or business consolidation.

“Our products and services have evolved, and our brand identity is no longer relevant.”

“We need to become more consumer-centric and move our brand from B2B to B2C”.

If you’re looking to launch a brand or improve your marketing - get in touch

Talk to an expert