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Inc. Highlights Base Creative’s insights into Smart Brand Refreshment

16 May, 2016

Base Creative offers insight to Inc. Magazine on what brand refreshment may entail and the importance of communicating those changes to customers. Brand refreshment, when done properly, will bring increased revenue and awareness for a brand. However, many challenges underlie this substantial task.

There are many effective channels – company website, social media, printed ads, uniform, car, and signage – to communicate brand changes to customers. It is especially important to assure current customers of the positive changes so brands can retain their loyalty. With the proper practices and suitable timing, brand refreshment can be a valuable transformation.

 

Read the full article on Inc.