GetRespond Shares Base’s View on Creating a Unique Voice for Brands Across Different Platforms
Social Media has become the centre of attention in the past few years. Facebook, Instagram, Pinterest, Periscope, etc. – entrepreneurs all fight to make a presence in these platforms in order to raise brand awareness. These platforms are especially useful for small businesses to interact with consumers and offer help in real time, receiving feedbacks to enhance products or services.
While it is important to engage in social media, having a unified brand voice to represent your brand in the market is a precondition of making it a success. A brand voice defines what a brand wants the audience to see – brand values, service quality, company cultures, etc. A unique brand voice is how brands manifest themselves in the marketplace. And if done right at the beginning, it will save you a lot of time fixing it in the future.
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