Forbes Features Base Creative Putting the Agile Approach into Action
Base Creative offers significant insights to Forbes on what it means and how to implement the Agile Approach into company culture. We are committed to using the Agile Approach to be proactive – not merely responsive to changing situations – to inspire each other with work from different disciplines as tasks happen simultaneously, and to create multiple communications models in prototyping workshops.
The Agile Approach is a flexible approach where everyone – brand strategist, product designer, planner, creative director and the client – works together as a holistic team and ideas are compiled in one place. This method allows a project to quickly adapt to unpredictability not only from external environments (economic crises, technological changes, political instability), but also the changing minds and perspectives of the client.
Read the full article on Forbes.