Base Creative Shares Insights with Business2Community on How to Set Brands Apart in Brand Activation
28 Nov, 2016
Brand activation has become an unusual term for brands and marketers in recent years. Brands are all fighting to stand out from competitors by creating a unique brand activation campaign hoping to connect with consumers and build loyalty.
B2C shared the importance of having the ‘trigger’ in order to stand out from the market clutter. It went on and shared insights from Base Creative on how crucial it is that the campaign ‘trigger’ is unique and the way to creating it – knowing your competitive landscape. A successful brand activation shouldn’t be a choice to customers, it should be an unique experience that create a lasting impression to your audiences.
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