Base Wins Dr. Pillow and Mattress Account
Base Creative has won a project to expand the marketing initiatives of Dr. Pillow and Mattress (DPM). DPM is a leading brand in developing high-tech, customized pillows and mattresses to provide quality sleep solutions to families. DPM’s patented Point-to-Point® technology utilizes a myriad amount of scientific data so that your pillow and mattress can be configured to fit your individual height, weight, shoulder width, and neck curvature, ensuring truly restful and stress-free sleep.
Base Creative will create a TVC to be launched in the autumn, as well as designing print advertisements. Keeping the core scientific technology in mind, Base Creative aims to bring out the innovative and quantitative aspects of DPM in its campaigns.