Base Creative to Rebrand a High Tech Business Park
A high tech business park in Shenzhen has appointed Base Creative to carry out a brand refreshment campaign. Viseen Industrial Park combines facilities for Grade-A corporate head offices, research and commercial activities in a green environment with a focus on high-tech applications. Using technology and cutting-edge design to create energy-efficient, low powered and ecologically innovative buildings, the park seeks to point the way to the future of high-tech business and make a dynamic contribution to the upgrading of the city.
From logo redesign to collateral applications, Base Creative’s work will bring out the future-thinking strategic vision of the business park, spotlight its vitality, and enhance its appeal to prospective tenants and a wider public.